22 Oct Legitimacy and Influence: The Corporate Role in Society
In this episode, we explore Sarah Marschlich’s book, “Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy.” Marschlich examines how multinational corporations navigate societal and political landscapes to earn legitimacy, focusing on European MNCs in the UAE. Through interviews and media analysis, she reveals how communication strategies and local perceptions influence corporate reputation. Join us to discover how MNCs effectively cultivate legitimacy in today’s interconnected world.
This podcast episode was made possible by the Nonsuch Foundation. Visit Nonsuch Foundation at http://www.NonsuchFoundation.com to learn more about their inspiring work in promoting culture, art, and education.
Last Updated on October 28, 2024 by Wilmar Padilla